We first general layouts of the gamer audience, then as homework I gave each member a specific demographic to research in depth. It's based on a 3 layer matrix of age (13-17 0r 18+), gender, and core-range (hardcore, midcore, casual).
Wednesday, February 4, 2015
Portrait of the Average Gamer
Our CEO didn't show up at all today, we couldn't even get a hold of him. I was elected as backup CEO, so it was on me to get everyone on task for the day. We finished up financial business from last week and started on researching economic game trends. The results weren't that surprising, but it's still preferable to have evidence rather than assumptions. Currently the Wii U is the highest earning console on the market because they make games for all ages. Action, shooters, and sports games lead the AAA industry, while most top indie games don't seem to have a single most popular genre. The most common genres they have in common are adventure and puzzle, but among the big names are titles like Goat Simulator and Five Night's at Freddy's, which are respectively physics-based humor and jump scare horror. After researching the best selling games of 2014, we moved onto the customer.
We first general layouts of the gamer audience, then as homework I gave each member a specific demographic to research in depth. It's based on a 3 layer matrix of age (13-17 0r 18+), gender, and core-range (hardcore, midcore, casual).
We first general layouts of the gamer audience, then as homework I gave each member a specific demographic to research in depth. It's based on a 3 layer matrix of age (13-17 0r 18+), gender, and core-range (hardcore, midcore, casual).
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